How to tap into buying signals and build pipeline at scale?

These playbooks surfaces critical buying indicators that lean revenue teams can leverage

What exactly is Stream?

How is it different from a traditional B2B prospect list?

Age old B2B Prospect Lists are sitting on ticking time bomb. Revenue professionals agree that old school techniques of carpet bombing entire "List" is a recipe for missing revenue goals.

It is critically important to locate best-fit accounts that are in hyperactive buying cycle and connect through at-scale-personalization. All without wasting countless hours.

Enter Stream

Stream is like B2B prospect list but for reimagined for 2021. Stream is built on foundation of ABM and Intent based marketing.

How Stream fills up revenue pipeline for best closure rates?

Playbook 1

Investing heavily in recruiting your ideal userbase

There are windows, when a few specific accounts show sudden spike in recruiting your ICP (your userbase). There is a high likelihood that these newly recruits will not sit idle and need tool and processes to start operating.
Heavy recruitment also implies that business unit you sell to has budget to invest NOW.

Track your ICP (Userbase) recruitment patterns

Overlay this signal with recent funding or expansion news

Leverage the signal, craft contextual message and reach out

playbook 2

Recruiting for your ideal decision maker profile

Suppose you sell to head of cloud security. In your TAM, this month there might be handful of companies that are recruiting head of cloud security. This can be used as a signal as new exec after joining will be open to setup new processes, revisit old tools, try out new vendors - in short bring changes for which

Track your ICP (Decision maker) recruitment patterns

Overlay this signal with recent funding or expansion news

Leverage the signal, craft contextual message and reach out

playbook 3

Investing in complementary tools that have strong purchase correlation with your software

If you are selling software, there is high likelihood that you integrate with other tools. Or you have other complementary tool in the department you cater to. For example a sales call monitoring software that integrates with Salesforce. If a company in your TAM is buying salesforce license and recruiting SDRs, this could be a strong signal that they are opening a window of opportunity

Monitor web signatures related to software installation

Overlay this signal with presence of other similar tools or recruitment patterns

Build a list of ICP (Buying committee) and use this list in LinkedIn paid Ad

playbook4

Your existing champion joining a new account

Existing champions are your best bet to get a foot in the door or influence the buying committee in new accounts. If you can time the reach out properly, right after the joining, it can significantly boost the chance of opening opportunity in the new account. This playbook is also valuable as your CAC remains significantly low (in fact you are leveraging your old CAC to expand into new accounts)

List your existing and previous champions, advocates

Track you’re their job changes

Reach out, congratulate and start conversation

Other popular approaches include sending gifts

playbook 5

Investing heavily in expanding department you sell to and burnt by hypergrowth

You want to sell to departments that use “Performance Marketing” and expanding Department expansion led by new executive often necessitates deployment of new tools, rearchitecting processes. These are great window of opportunity to showcase how your product can add value

Track companies that are expanding target department

Overlay this signal with recent funding or expansion news

Leverage the signal, craft contextual message and reach out

The Great Balancing Act of Pipeline Building

Revenue Professionals need to be a Superhuman

The TL;DR version

Discovering best fit accounts that are in hyperactive buying cycle is hard. Stream makes it a whole lot easier and quicker. You hit revenue goals predictably without stress, hope and prayer.

At core, Stream is like B2B prospect list but for reimagined for evolving need of 2021. Stream is built on foundation of ABM and Intent based marketing. Based suited for lean revenue teams, ready to punch above weight class

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How to tap into buying signals and build pipeline at scale?

These playbooks surfaces critical buying indicators that lean revenue teams can leverage

Despite having LinkedIn, ZoomInfo, Lusha, Apollo, Seamless AI, Lead IQ

58% Revenue Professionals miss goal

Present state of pipeline building

Discovering accounts, researching insights, scoring and qualifying, finding icebreakers, personalizing at scale, finding email, personal phone, maintaining CRM hygiene -- It’s time consuming, inefficient and frustrating.

One Power App - Puts demand gen team on Steroid

What exactly is Stream?

How is it different from a traditional B2B prospect list?

How Stream fills up revenue pipeline for best closure rates?

Investing heavily in recruiting your ideal userbase

Recruiting for your ideal decision maker profile

Investing in complementary tools that have strong purchase correlation with your software

Your existing champion joining a new account

Investing heavily in expanding department you sell to and burnt by hypergrowth

Title How Stream puts revenue
workflow on Steroid?

Build Pineline Lightening Speed

Score and Qualify Accounts and Persona

Find Work from Home mobile and deep Inspection Email

The Great Balancing Act of Pipeline Building

Revenue Professionals need to be a Superhuman

The TL;DR version

Empowering lean revenue teams
crush hostile pipeline goals

Scenarios

Tools

Company

Contact Us

How to tap into buying signals and build pipeline at scale?

These playbooks surfaces critical buying indicators that lean revenue teams can leverage

Despite having LinkedIn, ZoomInfo, Lusha, Apollo, Seamless AI, Lead IQ

58% Revenue Professionals miss goal

Present state of pipeline building

Discovering accounts, researching insights, scoring and qualifying, finding icebreakers, personalizing at scale, finding email, personal phone, maintaining CRM hygiene -- It’s time consuming, inefficient and frustrating.

One Power App - Puts demand gen team on Steroid

What exactly is Stream?

How is it different from a traditional B2B prospect list?

How Stream fills up revenue pipeline for best closure rates?

Investing heavily in recruiting your ideal userbase

Recruiting for your ideal decision maker profile

Investing in complementary tools that have strong purchase correlation with your software

Your existing champion joining a new account

Investing heavily in expanding department you sell to and burnt by hypergrowth

Title How Stream puts revenueworkflow on Steroid?

Build Pineline Lightening Speed

Score and Qualify Accounts and Persona

Find Work from Home mobile and deep Inspection Email

The Great Balancing Act of Pipeline Building

Revenue Professionals need to be a Superhuman

The TL;DR version

Empowering lean revenue teams crush hostile pipeline goals

Scenarios

Tools

Company

Contact Us

Title How Stream puts revenue
workflow on Steroid?

Empowering lean revenue teams
crush hostile pipeline goals