How top revenue teams turn
account lists to $1M+ pipeline?

Build account list custom suited for your product or service.
Unique to you, based of buying signals and hyper-targeted niche.

See how it works

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What exactly is Stream?  

Why traditional B2B "account list" is sitting on ticking time bomb?

53% of B2B revenue teams miss revenue goals in 2021. Root cause includes bad pipeline, that leads to less MQL >> SQL, dropping account closure rates, painfully long sales cycle.

Top decile demand gen teams know that old school techniques of attacking entire TAM or "AccountList" just doesn't work.
Timing is everything.

Enter Stream
Stream consists of account in your TAM, that show most promising buying signals in this month. Stream can fill up pipeline with your TAM accounts that are urgency-stuck and show buying signals NOW.

What exactly is Stream?  

How is it different from a traditional B2B prospect list?

Age old B2B Prospect Lists are sitting on ticking time bomb. Revenue professionals agree that old school techniques of carpet bombing entire "List" is a recipe for missing revenue goals. 

It is critically important to locate best-fit accounts that are in hyperactive buying cycle and connect through at-scale-personalization. All without wasting countless hours.

Enter Stream

Stream is like B2B prospect list but for reimagined for 2021. Stream is built on foundation of ABM and Intent based marketing.

Weaponising "Buying Signals" in building Pipeline?

Top percentile demand gen teams understand criticality of “Timing” and leverage buying signals.
Following the same playbook, stream enables you to find the accounts showing buying signals.

Discover account

Reveal which recently appointed exec in your TAM, is looking for vendor (NOW)?

New executives spend 70% of their budget in the first 100 day. This is a great window for you to reach out and explain how your product can help
Nail down your ideal decision maker
Monitor arrival or departure of decision maker
Leverage the window of opportunity before competition
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BUYING signals

Reveal which accounts show spike in investing in your ideal user base (NOW)?

There are windows, when accounts show spike in recruiting ICP user base. There is a high likelihood that these newly recruits will not sit idle and need tool and processes to start operating
Flesh out your ICP user personas
Monitor announcements, job posting when recruitment spikes
Leverage signals, craft contextual message and reach out
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purchase propensity

Which recently appointed exec in your TAM, is looking for vendor?

Newly appointed CXO/VP/Directors have high likelihood of investing in new initiatives and tools. Personalize and reach out using direct mobile and verified email in one click
Searchable business glossary
Self-Service search & browse
Painless access control
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build pipeline

Reveal accounts that your happy alumni customer just joined?

Existing champions are your best bet to get a foot in the door or influence the buying committee in new accounts. Reach out within first 100 days, when the likelihood of spending is highest 
Identify your champions/advocate
Track their job changes
Leverage the 100 days window of opportunity before competition
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One Power App that puts demand gen team on Steroid

Stream can fill up revenue pipeline with best-fit accounts that are urgency-stuck and show buying signals.

How Stream puts revenue workflow on steroid?  

Through one app discover accounts, identify buying committee, take personalised notes at scale,
and capture direct mobile number of decision makers. Save countless hours of grunt research work.
Invest those in crushing revenue goal.

Discover Account
Personalize
Score and qualify
Find WFH Contact

24x7 Hawk eye on your TAM?

Only10% of your TAM will be in purchase journey this month.
Stream those best fit 10% accounts that show buying signals. These accounts result in best MQLs that translate to meetings, faster closure and fastest sales cycle. Everything that your CEO or Board look for.

Personalize

When did you last respond to a mass blast email campaign or scripted cold call? Stand out in front of decision makers with personalised insights: mention their authored content, webinar they spoke, post they engaged, companies recent milestones and many such points. Capture personalised insights at lightning fast speed. Hours saved in taking notes in hours added in prospecting.

Score and qualify

Not all accounts same. Instead of wasting time on low score titles/accounts, focus on high score ones. Those have best likelihood of converting. Similarly not all titles are same. Titles in buying panel can consist of your buyer, user, finance approver, gatekeeper, champion. Score each prospect and accounts so that later you can prioritize.

Find Work-From-Home Contact

GlowRadius's Deep Inspection mail offers real time validated email id with confidence score and helps you prevent 40% emails go waste (with catch all domain). All emails are real time validated given job changes are at all time high. Find personal mobile number of the decision makers who work from home

Let your ABM not just bark but bite

Do the way top 1% revenue teams does

1
Find less, sell more
Spot accounts that are clone of your best fit and are in active buying cycle. Spend less time on discovery/admin, more on sales
2‍
Personalize at scale and pro
Cutthrough the noise in front of decision makers with personalized insights: Capture notes at lighting fast pace.
3‍
Say No to stale data
Sell fast in Work-From-Home world using up-to-date mobile numbers of decision makers. Opt in for real time validated data

Get started in 3 simple steps

Step 1

Which recently appointed exec in your TAM, is looking for vendor?

The humans of data are diverse: analysts, engineers, business, product, scientists. With their own tooling preferences, skillsets and DNA. When these diverse people come together and collaborate
Step 2

Which recently appointed exec in your TAM, is looking for vendor?

The humans of data are diverse: analysts, engineers, business, product, scientists. With their own tooling preferences, skillsets and DNA. When these diverse people come together and collaborate
Step 3

Which recently appointed exec in your TAM, is looking for vendor?

The humans of data are diverse: analysts, engineers, business, product, scientists. With their own tooling preferences, skillsets and DNA. When these diverse people come together and collaborate
Step 4

Which recently appointed exec in your TAM, is looking for vendor?

The humans of data are diverse: analysts, engineers, business, product, scientists. With their own tooling preferences, skillsets and DNA. When these diverse people come together and collaborate

So what? What revenue metrics improved ?

How Stream helps improve critical KPIs that define success of revenue teams

Garbage MQL that doesn't drive meeting

Solve the garbage MQL problem that don’t translate into booked meetings. Using Stream, locate buyer that have highest likelihood of buying from you - NOW

Prohibitively expensive LinkedIn Ad?

LinkedIn paid campaign can be expensive and still not generate good meetings. Audience built on "In market" warm accounts, lead to better qualified meetings.

Sub 40% response rate in cold reach out?

If your outreach is untimely, you may be spamming. Best in class outreach campaign often need target accounts with buying intent and have urgency.

Using same LinkedIn or ZoomInfo data like everyone else?

Most of your competitors are using same standard filters such as Size, Industry, Headquarters. Ability to track in market accounts puts you on fast lane

Declining win rate or deal velocity impacting growth rate?

Timing is everything. Win rate falls when you prospect accounts that don’t have buying need now. Fit accounts in buying journey have highest rate of closing 

Who is Leap program based suited for?

Struggling with shrinking MQL.
CAC becoming prohibitively high.
Want to focus on accounts inn active buying cycle and clone of ICp.
Not enough resource to absorb and take action on "intent" data.
Want to scale up MQL without recruiting a huge team.
Difficulty in establishing demand gen team's revenue impact.

Spot the difference  Old way Vs New way

Complex GTM Plays, Now Automated

Build workflows that used to take hours.
Now automate them with signal detection, enrichment, and built-in AI that reacts instantly.

Track Buying Window Shifts Before They Happen

Use hiring spikes, job changes, and web signals to predict intent before the form fill.

Reverse-Engineer Your Best Customers’ Path to You

AI scans web content and social signals to surface accounts following similar buyer journeys.

Resolve Anonymous Inbound and Reveal Hidden Pipeline

Turn vague signups into fully enriched profiles using AI-driven behavior and domain signals.

Auto-Build Ideal Segments Using Unstructured Content

Extract GTM themes from company blogs, job posts, and about pages—no manual tagging required.

Find Needle-in-Haystack Accounts Using Niche Traits

Pinpoint strategic fits by searching for mentions like “first GTM hire” or “rebrand” across websites.

Re-Engage Lost Deals When Timing Aligns Again

Monitor CRM accounts for job switches, funding, or expansion signals

The TL;DR version

Not using Stream?

Calculate Lost Revenue

Discovering best fit accounts that are in hyperactive buying cycle is hard. Stream makes it a whole lot easier and quicker.
You hit revenue goals predictably without stress, hope and prayer.  

Stream is built on foundation of ABM and Intent based marketing.
Best suited for lean revenue teams, ready to punch above weight class

Book Demo
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Empowering lean revenue teams
crush hostile pipeline goals

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    ‍

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    support@glowradius.com

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