In this article, we’re diving into the power of interactive demos and their impact on demand generation.
If you're a demand gen manager looking to boost conversions and pipeline generation this is a must-read.
We will explore why interactive demos are crucial, the significant lift in conversion rates they can offer, and how easy they are to implement without needing external help. Also, we will explore the top tools and strategies to maximize their effectiveness in your marketing efforts
.png)
Consider Interactive Demos for Conversion Boost: Implementing interactive demos can lead to a significant conversion lift, with an example of a 300% increase in conversions observed when using an interactive demo on a website.
Use Case Studies as Evidence: Case study from Mutiny, where they tested interactive demos on their website and saw a five times increase in conversion rates. This suggests the effectiveness of interactive demos in pipeline generation.
Target Demand Generation Managers: Saunak highlights that demand generation managers should pay attention to interactive demos because they directly impact KPIs like the number of demo meetings set and overall pipeline generation.
Leverage Ad Spend Effectively: Saunak emphasizes the importance of converting website visitors, especially when spending on LinkedIn ads or other paid campaigns, by using tools like interactive demos to maximize conversion rates.
No External Help Needed: Implementing interactive demos does not require external help, integration with the product, or engineering resources. This makes it feasible to execute without relying on a technical team.
Use Simple Tools Like Loom: Use tools like Loom, where you simply install a Chrome extension and start recording screens. This ease of use is highlighted as a major advantage.
Create Demos Quickly: You can create an interactive demo in about 10 minutes by capturing screenshots of the product screens, which can then be combined and annotated within the tool..
Focus on High Engagement: Iinteractive demos have a high engagement rate, with over 50% of viewers completing the demo, which is significantly higher than traditional videos.
Create Audiences from Demo Viewers: Using data from interactive demos to create audiences for retargeting campaigns. Specifically, you should focus on companies that engaged with the demos, especially those that have watched more than 50% of the content.
Use Data for Retargeting on LinkedIn and Google: The data from demo viewers can be used to retarget them on platforms like LinkedIn and Google. Retargeting these engaged viewers to bring them back for further interaction.
Identify High-Engagement Companies: Identify companies that frequently watch demos, especially those that have a high completion rate, you can collaborate with your sales team to double down on outreach efforts to these companies.
Consider Using Storylane: Storylane is a tool used for creating interactive demos. It offers a free plan and a startup plan priced at $50 per user per month. He shares his experience of achieving a 300% lift in conversions and more than 50% engagement using this tool.
Explore Other Tools Like Walnut, Arcade, and Novato: Other platforms like Walnut, Arcade, and Novato that are available for creating interactive demos. He notes that he has tried a few of these tools, especially those that offer a free plan, indicating their accessibility.
Look for Features Like Demo Reveal: A feature called "Demo Reveal" in Storylane, provides visitor de-anonymization, allowing you to see which companies are engaging with the demo. This feature helps to identify potential leads and tailor follow-up strategies.
Significant Boost in Conversion Rates
Interactive demos can drive significant conversion increases, with examples showing up to 300% and even fivefold improvements.
Immediate Product Experience
Prospects can engage with the product instantly, eliminating the need to wait for a sales demo, which speeds up the buyer journey.
Easy Implementation with No Technical Expertise Required
Tools like Storylane enable quick demo creation without technical expertise, making it accessible even for teams with limited resources.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
In this article, we’re diving into the power of interactive demos and their impact on demand generation.
If you're a demand gen manager looking to boost conversions and pipeline generation this is a must-read.
We will explore why interactive demos are crucial, the significant lift in conversion rates they can offer, and how easy they are to implement without needing external help. Also, we will explore the top tools and strategies to maximize their effectiveness in your marketing efforts
Consider Interactive Demos for Conversion Boost: Implementing interactive demos can lead to a significant conversion lift, with an example of a 300% increase in conversions observed when using an interactive demo on a website.
Use Case Studies as Evidence: Case study from Mutiny, where they tested interactive demos on their website and saw a five times increase in conversion rates. This suggests the effectiveness of interactive demos in pipeline generation.
Target Demand Generation Managers: Saunak highlights that demand generation managers should pay attention to interactive demos because they directly impact KPIs like the number of demo meetings set and overall pipeline generation.
Leverage Ad Spend Effectively: Saunak emphasizes the importance of converting website visitors, especially when spending on LinkedIn ads or other paid campaigns, by using tools like interactive demos to maximize conversion rates.
No External Help Needed: Implementing interactive demos does not require external help, integration with the product, or engineering resources. This makes it feasible to execute without relying on a technical team.
Use Simple Tools Like Loom: Use tools like Loom, where you simply install a Chrome extension and start recording screens. This ease of use is highlighted as a major advantage.
Create Demos Quickly: You can create an interactive demo in about 10 minutes by capturing screenshots of the product screens, which can then be combined and annotated within the tool..
Focus on High Engagement: Iinteractive demos have a high engagement rate, with over 50% of viewers completing the demo, which is significantly higher than traditional videos.
Create Audiences from Demo Viewers: Using data from interactive demos to create audiences for retargeting campaigns. Specifically, you should focus on companies that engaged with the demos, especially those that have watched more than 50% of the content.
Use Data for Retargeting on LinkedIn and Google: The data from demo viewers can be used to retarget them on platforms like LinkedIn and Google. Retargeting these engaged viewers to bring them back for further interaction.
Identify High-Engagement Companies: Identify companies that frequently watch demos, especially those that have a high completion rate, you can collaborate with your sales team to double down on outreach efforts to these companies.
Consider Using Storylane: Storylane is a tool used for creating interactive demos. It offers a free plan and a startup plan priced at $50 per user per month. He shares his experience of achieving a 300% lift in conversions and more than 50% engagement using this tool.
Explore Other Tools Like Walnut, Arcade, and Novato: Other platforms like Walnut, Arcade, and Novato that are available for creating interactive demos. He notes that he has tried a few of these tools, especially those that offer a free plan, indicating their accessibility.
Look for Features Like Demo Reveal: A feature called "Demo Reveal" in Storylane, provides visitor de-anonymization, allowing you to see which companies are engaging with the demo. This feature helps to identify potential leads and tailor follow-up strategies.
Significant Boost in Conversion Rates
Interactive demos can drive significant conversion increases, with examples showing up to 300% and even fivefold improvements.
Immediate Product Experience
Prospects can engage with the product instantly, eliminating the need to wait for a sales demo, which speeds up the buyer journey.
Easy Implementation with No Technical Expertise Required
Tools like Storylane enable quick demo creation without technical expertise, making it accessible even for teams with limited resources.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!In this article, we’re diving into the power of interactive demos and their impact on demand generation.
If you're a demand gen manager looking to boost conversions and pipeline generation this is a must-read.
We will explore why interactive demos are crucial, the significant lift in conversion rates they can offer, and how easy they are to implement without needing external help. Also, we will explore the top tools and strategies to maximize their effectiveness in your marketing efforts
Consider Interactive Demos for Conversion Boost: Implementing interactive demos can lead to a significant conversion lift, with an example of a 300% increase in conversions observed when using an interactive demo on a website.
Use Case Studies as Evidence: Case study from Mutiny, where they tested interactive demos on their website and saw a five times increase in conversion rates. This suggests the effectiveness of interactive demos in pipeline generation.
Target Demand Generation Managers: Saunak highlights that demand generation managers should pay attention to interactive demos because they directly impact KPIs like the number of demo meetings set and overall pipeline generation.
Leverage Ad Spend Effectively: Saunak emphasizes the importance of converting website visitors, especially when spending on LinkedIn ads or other paid campaigns, by using tools like interactive demos to maximize conversion rates.
No External Help Needed: Implementing interactive demos does not require external help, integration with the product, or engineering resources. This makes it feasible to execute without relying on a technical team.
Use Simple Tools Like Loom: Use tools like Loom, where you simply install a Chrome extension and start recording screens. This ease of use is highlighted as a major advantage.
Create Demos Quickly: You can create an interactive demo in about 10 minutes by capturing screenshots of the product screens, which can then be combined and annotated within the tool..
Focus on High Engagement: Iinteractive demos have a high engagement rate, with over 50% of viewers completing the demo, which is significantly higher than traditional videos.
Create Audiences from Demo Viewers: Using data from interactive demos to create audiences for retargeting campaigns. Specifically, you should focus on companies that engaged with the demos, especially those that have watched more than 50% of the content.
Use Data for Retargeting on LinkedIn and Google: The data from demo viewers can be used to retarget them on platforms like LinkedIn and Google. Retargeting these engaged viewers to bring them back for further interaction.
Identify High-Engagement Companies: Identify companies that frequently watch demos, especially those that have a high completion rate, you can collaborate with your sales team to double down on outreach efforts to these companies.
Consider Using Storylane: Storylane is a tool used for creating interactive demos. It offers a free plan and a startup plan priced at $50 per user per month. He shares his experience of achieving a 300% lift in conversions and more than 50% engagement using this tool.
Explore Other Tools Like Walnut, Arcade, and Novato: Other platforms like Walnut, Arcade, and Novato that are available for creating interactive demos. He notes that he has tried a few of these tools, especially those that offer a free plan, indicating their accessibility.
Look for Features Like Demo Reveal: A feature called "Demo Reveal" in Storylane, provides visitor de-anonymization, allowing you to see which companies are engaging with the demo. This feature helps to identify potential leads and tailor follow-up strategies.
Significant Boost in Conversion Rates
Interactive demos can drive significant conversion increases, with examples showing up to 300% and even fivefold improvements.
Immediate Product Experience
Prospects can engage with the product instantly, eliminating the need to wait for a sales demo, which speeds up the buyer journey.
Easy Implementation with No Technical Expertise Required
Tools like Storylane enable quick demo creation without technical expertise, making it accessible even for teams with limited resources.
.png){kind=small}