If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.

But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?

In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!

Cold email mistakes to avoid if you want to book more meetings

Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇

Here are Sacha’s insights on what needs to be improved to get more replies:

Mistake  #1 → Too promotional subject line

Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.

Mistake #2 → Self-centered intro line

The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.

Mistake #3 → Not-visible CTA

Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.

Mistake #4 → Spam words

If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.

How to write a cold email for a high conversion rate

Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!

Tip #1 → Focus on your prospect

If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.

Tip #2 → Give a glimpse of the value you bring

By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.

Tip #3 → Position yourself as an expert

Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.

Tip #4 → Non-intrusive CTA

Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.

The key takeaways

Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:

-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo

Do cold emails work?

Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.

Here are 5 best practices that will make your cold outreach effective and help you get results:

1. Find target audience

‍Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.

2. Personalize

‍A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.

3. Offer a clear value proposition

‍The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.

4. Follow-up

‍Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.

5. Track right metrics

‍The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)

Who is Salesloft for

Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.

It was built for the entire revenue teams to optimize customer journey:

• Sales development representatives
• Account Executives
• Full-Cycle reps
• Account Managers
• Customer Support reps, and their managers