Customer.io has raised $110M, and is growing solid with revenue over $50M. Marlene Lemieux, Sr. Sales Development Representative at Customer.io and team drove a 33.5% growth.
We dived deep into what sets Marlene’s team apart.
What we found is a finely tuned revenue strategy powered by a systematic playbook for spotting the best accounts.
In this playbook, Marlene outlines actionable insights for spotting the best accounts.
Data Fusion Delivers Insights
Blend diverse data sources for actionable insights, uncovering hidden gems in your ideal customer profile.
Combine G2, Gartner signals to track companies' interest in tools similar to yours.
Signal Synthesis Simplifies Search
Streamline your hunt with tailored signals, pinpointing prospects primed for your offering's embrace.
Receive weekly email updates highlighting companies hiring for relevant roles.
Tailored Filters Turbocharge Targeting
Customize filters to laser-focus your search, hitting the bullseye with precision in your lead hunt.
Filter by industry specifics like FinTech, HealthTech, and EdTech for precise targeting.
Geo-Filters Geo-Target Growth
Navigate markets effortlessly, zooming in on hotspots like North America and EMEA for prime leads.
Target regions like the UK, Sweden, and Switzerland for optimal results.
Role-Specific Radar
Home in on key players with role-based filters, targeting decision-makers eager for your solution.
Look for roles such as growth marketers and product managers to pinpoint potential buyers.
Growth Indicators Guide Action
Decode growth signals, spotting opportunities to shine where competitors falter and customer needs soar.
Identify companies hiring for customer journey mapping roles to signal investment readiness.
Personalization Power Unleashed
Craft bespoke messages fueled by insights, forging meaningful connections that convert with personalized precision.
Tailor outreach using job descriptions indicating specific needs like email automation.
Seamless Integration, Instant Impact
Plug into productivity with seamless integration, transforming insights into action at the speed of thought.
Receive consolidated, actionable data in your inbox every Monday.
Feedback Fuels Feature Refinement
Shape the future with your voice, refining features to perfection through user-driven insights.
Provide feedback on signals' effectiveness to continually enhance the tool’s accuracy.
Comprehensive Data Fusion
By merging G2 and Gartner signals, the playbook offers a comprehensive view, uncovering valuable insights into customer profiles.
Tailored Targeting Filters
Customizable industry and company size filters enable precise targeting, ensuring efforts are focused on the most promising leads.
Strategic Geo-Filtering
Targeting hotspots like North America and EMEA allows for strategic market expansion, maximizing the potential for growth and outreach success.
Sales Revenue: Decrease in total revenue and revenue growth due to missed high-potential leads.
Lead Generation and Conversion Rates: Lower quality leads and decreased conversion rates, increasing cost per lead.
Customer Acquisition Cost (CAC): Higher acquisition costs and lower return on marketing investment due to broad targeting.
Sales Cycle Length: Longer sales cycles from ineffective targeting of decision-makers.
Customer Retention and Satisfaction: Lower retention rates and customer satisfaction due to lack of personalized messaging.
Market Penetration and Growth: Hindered market penetration and growth in key regions and industries.
Feedback and Product Improvement: Stagnant feature improvement and lower user engagement without user-driven feedback.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
Customer.io has raised $110M, and is growing solid with revenue over $50M. Marlene Lemieux, Sr. Sales Development Representative at Customer.io and team drove a 33.5% growth.
We dived deep into what sets Marlene’s team apart.
What we found is a finely tuned revenue strategy powered by a systematic playbook for spotting the best accounts.
In this playbook, Marlene outlines actionable insights for spotting the best accounts.
Data Fusion Delivers Insights
Blend diverse data sources for actionable insights, uncovering hidden gems in your ideal customer profile.
Combine G2, Gartner signals to track companies' interest in tools similar to yours.
Signal Synthesis Simplifies Search
Streamline your hunt with tailored signals, pinpointing prospects primed for your offering's embrace.
Receive weekly email updates highlighting companies hiring for relevant roles.
Tailored Filters Turbocharge Targeting
Customize filters to laser-focus your search, hitting the bullseye with precision in your lead hunt.
Filter by industry specifics like FinTech, HealthTech, and EdTech for precise targeting.
Geo-Filters Geo-Target Growth
Navigate markets effortlessly, zooming in on hotspots like North America and EMEA for prime leads.
Target regions like the UK, Sweden, and Switzerland for optimal results.
Role-Specific Radar
Home in on key players with role-based filters, targeting decision-makers eager for your solution.
Look for roles such as growth marketers and product managers to pinpoint potential buyers.
Growth Indicators Guide Action
Decode growth signals, spotting opportunities to shine where competitors falter and customer needs soar.
Identify companies hiring for customer journey mapping roles to signal investment readiness.
Personalization Power Unleashed
Craft bespoke messages fueled by insights, forging meaningful connections that convert with personalized precision.
Tailor outreach using job descriptions indicating specific needs like email automation.
Seamless Integration, Instant Impact
Plug into productivity with seamless integration, transforming insights into action at the speed of thought.
Receive consolidated, actionable data in your inbox every Monday.
Feedback Fuels Feature Refinement
Shape the future with your voice, refining features to perfection through user-driven insights.
Provide feedback on signals' effectiveness to continually enhance the tool’s accuracy.
Comprehensive Data Fusion
By merging G2 and Gartner signals, the playbook offers a comprehensive view, uncovering valuable insights into customer profiles.
Tailored Targeting Filters
Customizable industry and company size filters enable precise targeting, ensuring efforts are focused on the most promising leads.
Strategic Geo-Filtering
Targeting hotspots like North America and EMEA allows for strategic market expansion, maximizing the potential for growth and outreach success.
Sales Revenue: Decrease in total revenue and revenue growth due to missed high-potential leads.
Lead Generation and Conversion Rates: Lower quality leads and decreased conversion rates, increasing cost per lead.
Customer Acquisition Cost (CAC): Higher acquisition costs and lower return on marketing investment due to broad targeting.
Sales Cycle Length: Longer sales cycles from ineffective targeting of decision-makers.
Customer Retention and Satisfaction: Lower retention rates and customer satisfaction due to lack of personalized messaging.
Market Penetration and Growth: Hindered market penetration and growth in key regions and industries.
Feedback and Product Improvement: Stagnant feature improvement and lower user engagement without user-driven feedback.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!Customer.io has raised $110M, and is growing solid with revenue over $50M. Marlene Lemieux, Sr. Sales Development Representative at Customer.io and team drove a 33.5% growth.
We dived deep into what sets Marlene’s team apart.
What we found is a finely tuned revenue strategy powered by a systematic playbook for spotting the best accounts.
In this playbook, Marlene outlines actionable insights for spotting the best accounts.
Data Fusion Delivers Insights
Blend diverse data sources for actionable insights, uncovering hidden gems in your ideal customer profile.
Combine G2, Gartner signals to track companies' interest in tools similar to yours.
Signal Synthesis Simplifies Search
Streamline your hunt with tailored signals, pinpointing prospects primed for your offering's embrace.
Receive weekly email updates highlighting companies hiring for relevant roles.
Tailored Filters Turbocharge Targeting
Customize filters to laser-focus your search, hitting the bullseye with precision in your lead hunt.
Filter by industry specifics like FinTech, HealthTech, and EdTech for precise targeting.
Geo-Filters Geo-Target Growth
Navigate markets effortlessly, zooming in on hotspots like North America and EMEA for prime leads.
Target regions like the UK, Sweden, and Switzerland for optimal results.
Role-Specific Radar
Home in on key players with role-based filters, targeting decision-makers eager for your solution.
Look for roles such as growth marketers and product managers to pinpoint potential buyers.
Growth Indicators Guide Action
Decode growth signals, spotting opportunities to shine where competitors falter and customer needs soar.
Identify companies hiring for customer journey mapping roles to signal investment readiness.
Personalization Power Unleashed
Craft bespoke messages fueled by insights, forging meaningful connections that convert with personalized precision.
Tailor outreach using job descriptions indicating specific needs like email automation.
Seamless Integration, Instant Impact
Plug into productivity with seamless integration, transforming insights into action at the speed of thought.
Receive consolidated, actionable data in your inbox every Monday.
Feedback Fuels Feature Refinement
Shape the future with your voice, refining features to perfection through user-driven insights.
Provide feedback on signals' effectiveness to continually enhance the tool’s accuracy.
Comprehensive Data Fusion
By merging G2 and Gartner signals, the playbook offers a comprehensive view, uncovering valuable insights into customer profiles.
Tailored Targeting Filters
Customizable industry and company size filters enable precise targeting, ensuring efforts are focused on the most promising leads.
Strategic Geo-Filtering
Targeting hotspots like North America and EMEA allows for strategic market expansion, maximizing the potential for growth and outreach success.
Sales Revenue: Decrease in total revenue and revenue growth due to missed high-potential leads.
Lead Generation and Conversion Rates: Lower quality leads and decreased conversion rates, increasing cost per lead.
Customer Acquisition Cost (CAC): Higher acquisition costs and lower return on marketing investment due to broad targeting.
Sales Cycle Length: Longer sales cycles from ineffective targeting of decision-makers.
Customer Retention and Satisfaction: Lower retention rates and customer satisfaction due to lack of personalized messaging.
Market Penetration and Growth: Hindered market penetration and growth in key regions and industries.
Feedback and Product Improvement: Stagnant feature improvement and lower user engagement without user-driven feedback.