Drew Coryer is an Account Executive at Webflow. Webflow is a leader in no-code web development, serving over 200,000 businesses, including Zendesk, Dell, and Upwork, with a visual web-building platform. Drew's role involves navigating the dynamic landscape of digital experiences powered by Webflow.
This case study explores how Drew contributes to Webflow's sales momentum by driving deals and influencing product development based on market signals.
Drew empowers businesses to leverage Webflow for their digital presence. He accelerates sales growth. He unlocks new pipeline opportunities. Drew’s role is centered around three core areas:
Driving Pipeline Generation: Drew leads proactive outreach to identify and engage new customers. He leverages tools like Sales Navigator and ZoomInfo, crafting targeted messaging to convert prospects and consistently build a strong sales pipeline.
Optimizing Sales Strategy: A key aspect of Drew’s work is evaluating and refining sales tools and processes. He provides feedback on lead quality, collaborates with SDRs, and shares market insights to ensure the team’s outreach is effective and data-driven.
Enhancing Customer Engagement: Drew connects with current and former clients to uncover new opportunities. He runs specialized campaigns, utilizes product usage data.
Webflow has surged ahead as a leader in no-code web development, now serving over 200,000 businesses—including notable enterprises like Zendesk, Dell, and Upwork—with a comprehensive visual web-building platform combining design, CMS, and hosting. Following a substantial $120 million Series C funding round at a $4 billion valuation, Webflow’s expanding capabilities, such as enhanced SEO controls and advanced design interaction tools, continue driving exponential adoption among designers and marketers alike. As Webflow scales its workforce and product offerings, its momentum positions the platform as an essential engine powering the future of digital experiences.
Rapidly reshaping the landscape of no-code web development, Webflow.com empowers designers, marketers, and businesses—including Zendesk, Dell, and Upwork—to build highly sophisticated, visually impactful websites without writing a single line of code. Fueled by substantial investment rounds and continuous feature innovation, including robust SEO controls and interactive design capabilities, Webflow is driving widespread adoption across industries, becoming an indispensable tool for creating and scaling immersive digital experiences.
Pipeline is Everything; Manufacture It Effectively
"Pipeline is everything right now. Pipeline is such a key part of every business, especially, you know, with the fears of an economic downturn."
— Drew Coryer, Account Executive at Webflow
WebFlow explicitly uses ZoomInfo for prospecting contacts, Sales Navigator for targeted searches, and POCUS (a product-led growth/sales tool) to identify organizations worth targeting based on product usage data.
They monitor API-based signals related to hiring activities, investment in tools (Drupal, Adobe experiences, CMS), and digital transformation signals, and use LinkedIn URLs for direct contact with decision-makers.
The company leverages intent signals, particularly around hiring activities and digital transformation initiatives, to identify organizations with strong buying potential.
They generate curated prospect lists by monitoring signals such as investment in Drupal, .NET/C#, CMS development, microsite creation, and intranet website development. Recruitment activities, especially for developers skilled in these technologies, indicate potential budget allocation and strategic need.
The team also targets newly appointed decision-makers (such as CMOs or Directors of Marketing) in key geographies, engaging them early in their tenure due to higher likelihood of available budget and openness to solutions. Additionally, they actively track alumni customers—those familiar with the product who move into new roles at other organizations—to launch specialized outreach campaigns, maximizing the relevance and timeliness of their messaging.
Drew was trying to identify signals that point to companies ready to upgrade their web infrastructure to a modern, no-code CMS like Webflow. He focused on businesses currently using WordPress or Contentful, as these often signal limitations in flexibility or developer reliance. New marketing leadership was a key trigger, since fresh executives typically reassess digital tools to drive growth. He narrowed his search to mid-sized companies (200–1500 employees) in Minneapolis, St. Paul, or Milwaukee, regions showing digital adoption momentum. Software and Financial Services firms scaling their online presence were prioritized, as they often demand more control, speed, and customization in their web platforms.
Identify high-potential accounts by targeting those with specific needs your product solves. Unlike traditional prospecting methods, focus on accounts actively engaged with relevant signals, such as blockchain investment and industry-specific trends, ensuring meetings with the right people at the right time.
Signal 1: Companies actively investing in CMS platforms (looking for no-code tools)
Signal 2: Companies using WordPress, Contentful
Signal 3: Companies with new marketing leadership (VP of Marketing or Digital)
Signal 4: Companies in Minneapolis, St Paul, or Milwaukee with 200–1500 employees
Signal 5: Software and Financial Services firms scaling digital presence
The platform aggregates data from:
Now, let’s take a look at how the GTM Agent put this into action.
The GTM Agent targeted accounts matching the above signals and turned high-intent leads into warm conversations—without any manual follow-ups from the founder. This gave the team bandwidth to focus on closing, while outbound ran on autopilot.
Challenge: Drew sought to identify companies poised to upgrade their web infrastructure to a modern, no-code CMS like Webflow. This required specifically pinpointing businesses currently using WordPress or Contentful, recognizing new marketing leadership as a key trigger, and adhering to precise firmographic criteria in specific geographic regions and industries.
Solution: An AI-powered workflow was designed to automate the identification, research, and qualification of these specific leads.
Let’s take a look at the flow run by the AI Agent for Webflow.
Webflow AiSDR process and steps:
Input & Initial Data Capture: The process starts with an input, similar to what an SDR does.
Competitor Usage Detection: The AI-based system researches the public web to determine if a company's job description mentions Wordpress or Contentful, as these are competitors Webflow can target. It checks and lists these companies at scale by analyzing job posts. An LLM (such as OpenAI or Gemini) analyzes the results to provide a signal on whether the company is using WordPress or Contentful.
Website Content Research: The system can go to a website, review sites, and job sites to find out information such as whether a company is based in a specific place and its business model.
Industry Identification: The AI can find the company's industry.
Decision Maker Identification and Email Enrichment: The system then finds relevant decision-makers within the company. After that, Contact email addresses are enriched using the gathered information.
CRM Integration: Leads are pushed to the email sequencer, which is integrated with SmartLead to send emails.
Human-in-the-Loop Campaign Management
While GlowRadius GTM Agents are autonomous, every campaign benefits from an expert-led human-in-the-loop (HITL) architecture that ensures precision, adaptability, and reliability—especially in complex SaaS and GTM environments where AI alone may fall short.
The campaign engine is supported by real humans with deep expertise in GTM systems, making the service resilient, customizable, and highly contextual.
What This Means for the Noise Team:
No DIY configurations — Our team handles all technical setup, infrastructure, and sequencing logic.
No risk of failure — If the AI agent cannot process a domain, extract signals, or validate contacts, our human experts step in immediately.
In this sprint we could identify 50+ accounts that are in fits show signal level hot and fits ICP fit
With a 1% conversion rate, and ACV of 25K, this totals to X amount of identified pipeline in one week
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
Drew Coryer is an Account Executive at Webflow. Webflow is a leader in no-code web development, serving over 200,000 businesses, including Zendesk, Dell, and Upwork, with a visual web-building platform. Drew's role involves navigating the dynamic landscape of digital experiences powered by Webflow.
This case study explores how Drew contributes to Webflow's sales momentum by driving deals and influencing product development based on market signals.
Drew empowers businesses to leverage Webflow for their digital presence. He accelerates sales growth. He unlocks new pipeline opportunities. Drew’s role is centered around three core areas:
Driving Pipeline Generation: Drew leads proactive outreach to identify and engage new customers. He leverages tools like Sales Navigator and ZoomInfo, crafting targeted messaging to convert prospects and consistently build a strong sales pipeline.
Optimizing Sales Strategy: A key aspect of Drew’s work is evaluating and refining sales tools and processes. He provides feedback on lead quality, collaborates with SDRs, and shares market insights to ensure the team’s outreach is effective and data-driven.
Enhancing Customer Engagement: Drew connects with current and former clients to uncover new opportunities. He runs specialized campaigns, utilizes product usage data.
Webflow has surged ahead as a leader in no-code web development, now serving over 200,000 businesses—including notable enterprises like Zendesk, Dell, and Upwork—with a comprehensive visual web-building platform combining design, CMS, and hosting. Following a substantial $120 million Series C funding round at a $4 billion valuation, Webflow’s expanding capabilities, such as enhanced SEO controls and advanced design interaction tools, continue driving exponential adoption among designers and marketers alike. As Webflow scales its workforce and product offerings, its momentum positions the platform as an essential engine powering the future of digital experiences.
Rapidly reshaping the landscape of no-code web development, Webflow.com empowers designers, marketers, and businesses—including Zendesk, Dell, and Upwork—to build highly sophisticated, visually impactful websites without writing a single line of code. Fueled by substantial investment rounds and continuous feature innovation, including robust SEO controls and interactive design capabilities, Webflow is driving widespread adoption across industries, becoming an indispensable tool for creating and scaling immersive digital experiences.
Pipeline is Everything; Manufacture It Effectively
"Pipeline is everything right now. Pipeline is such a key part of every business, especially, you know, with the fears of an economic downturn."
— Drew Coryer, Account Executive at Webflow
WebFlow explicitly uses ZoomInfo for prospecting contacts, Sales Navigator for targeted searches, and POCUS (a product-led growth/sales tool) to identify organizations worth targeting based on product usage data.
They monitor API-based signals related to hiring activities, investment in tools (Drupal, Adobe experiences, CMS), and digital transformation signals, and use LinkedIn URLs for direct contact with decision-makers.
The company leverages intent signals, particularly around hiring activities and digital transformation initiatives, to identify organizations with strong buying potential.
They generate curated prospect lists by monitoring signals such as investment in Drupal, .NET/C#, CMS development, microsite creation, and intranet website development. Recruitment activities, especially for developers skilled in these technologies, indicate potential budget allocation and strategic need.
The team also targets newly appointed decision-makers (such as CMOs or Directors of Marketing) in key geographies, engaging them early in their tenure due to higher likelihood of available budget and openness to solutions. Additionally, they actively track alumni customers—those familiar with the product who move into new roles at other organizations—to launch specialized outreach campaigns, maximizing the relevance and timeliness of their messaging.
Drew was trying to identify signals that point to companies ready to upgrade their web infrastructure to a modern, no-code CMS like Webflow. He focused on businesses currently using WordPress or Contentful, as these often signal limitations in flexibility or developer reliance. New marketing leadership was a key trigger, since fresh executives typically reassess digital tools to drive growth. He narrowed his search to mid-sized companies (200–1500 employees) in Minneapolis, St. Paul, or Milwaukee, regions showing digital adoption momentum. Software and Financial Services firms scaling their online presence were prioritized, as they often demand more control, speed, and customization in their web platforms.
Identify high-potential accounts by targeting those with specific needs your product solves. Unlike traditional prospecting methods, focus on accounts actively engaged with relevant signals, such as blockchain investment and industry-specific trends, ensuring meetings with the right people at the right time.
Signal 1: Companies actively investing in CMS platforms (looking for no-code tools)
Signal 2: Companies using WordPress, Contentful
Signal 3: Companies with new marketing leadership (VP of Marketing or Digital)
Signal 4: Companies in Minneapolis, St Paul, or Milwaukee with 200–1500 employees
Signal 5: Software and Financial Services firms scaling digital presence
The platform aggregates data from:
Now, let’s take a look at how the GTM Agent put this into action.
The GTM Agent targeted accounts matching the above signals and turned high-intent leads into warm conversations—without any manual follow-ups from the founder. This gave the team bandwidth to focus on closing, while outbound ran on autopilot.
Challenge: Drew sought to identify companies poised to upgrade their web infrastructure to a modern, no-code CMS like Webflow. This required specifically pinpointing businesses currently using WordPress or Contentful, recognizing new marketing leadership as a key trigger, and adhering to precise firmographic criteria in specific geographic regions and industries.
Solution: An AI-powered workflow was designed to automate the identification, research, and qualification of these specific leads.
Let’s take a look at the flow run by the AI Agent for Webflow.
Webflow AiSDR process and steps:
Input & Initial Data Capture: The process starts with an input, similar to what an SDR does.
Competitor Usage Detection: The AI-based system researches the public web to determine if a company's job description mentions Wordpress or Contentful, as these are competitors Webflow can target. It checks and lists these companies at scale by analyzing job posts. An LLM (such as OpenAI or Gemini) analyzes the results to provide a signal on whether the company is using WordPress or Contentful.
Website Content Research: The system can go to a website, review sites, and job sites to find out information such as whether a company is based in a specific place and its business model.
Industry Identification: The AI can find the company's industry.
Decision Maker Identification and Email Enrichment: The system then finds relevant decision-makers within the company. After that, Contact email addresses are enriched using the gathered information.
CRM Integration: Leads are pushed to the email sequencer, which is integrated with SmartLead to send emails.
Human-in-the-Loop Campaign Management
While GlowRadius GTM Agents are autonomous, every campaign benefits from an expert-led human-in-the-loop (HITL) architecture that ensures precision, adaptability, and reliability—especially in complex SaaS and GTM environments where AI alone may fall short.
The campaign engine is supported by real humans with deep expertise in GTM systems, making the service resilient, customizable, and highly contextual.
What This Means for the Noise Team:
No DIY configurations — Our team handles all technical setup, infrastructure, and sequencing logic.
No risk of failure — If the AI agent cannot process a domain, extract signals, or validate contacts, our human experts step in immediately.
In this sprint we could identify 50+ accounts that are in fits show signal level hot and fits ICP fit
With a 1% conversion rate, and ACV of 25K, this totals to X amount of identified pipeline in one week
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!Drew Coryer is an Account Executive at Webflow. Webflow is a leader in no-code web development, serving over 200,000 businesses, including Zendesk, Dell, and Upwork, with a visual web-building platform. Drew's role involves navigating the dynamic landscape of digital experiences powered by Webflow.
This case study explores how Drew contributes to Webflow's sales momentum by driving deals and influencing product development based on market signals.
Drew empowers businesses to leverage Webflow for their digital presence. He accelerates sales growth. He unlocks new pipeline opportunities. Drew’s role is centered around three core areas:
Driving Pipeline Generation: Drew leads proactive outreach to identify and engage new customers. He leverages tools like Sales Navigator and ZoomInfo, crafting targeted messaging to convert prospects and consistently build a strong sales pipeline.
Optimizing Sales Strategy: A key aspect of Drew’s work is evaluating and refining sales tools and processes. He provides feedback on lead quality, collaborates with SDRs, and shares market insights to ensure the team’s outreach is effective and data-driven.
Enhancing Customer Engagement: Drew connects with current and former clients to uncover new opportunities. He runs specialized campaigns, utilizes product usage data.
Webflow has surged ahead as a leader in no-code web development, now serving over 200,000 businesses—including notable enterprises like Zendesk, Dell, and Upwork—with a comprehensive visual web-building platform combining design, CMS, and hosting. Following a substantial $120 million Series C funding round at a $4 billion valuation, Webflow’s expanding capabilities, such as enhanced SEO controls and advanced design interaction tools, continue driving exponential adoption among designers and marketers alike. As Webflow scales its workforce and product offerings, its momentum positions the platform as an essential engine powering the future of digital experiences.
Rapidly reshaping the landscape of no-code web development, Webflow.com empowers designers, marketers, and businesses—including Zendesk, Dell, and Upwork—to build highly sophisticated, visually impactful websites without writing a single line of code. Fueled by substantial investment rounds and continuous feature innovation, including robust SEO controls and interactive design capabilities, Webflow is driving widespread adoption across industries, becoming an indispensable tool for creating and scaling immersive digital experiences.
Pipeline is Everything; Manufacture It Effectively
"Pipeline is everything right now. Pipeline is such a key part of every business, especially, you know, with the fears of an economic downturn."
— Drew Coryer, Account Executive at Webflow
WebFlow explicitly uses ZoomInfo for prospecting contacts, Sales Navigator for targeted searches, and POCUS (a product-led growth/sales tool) to identify organizations worth targeting based on product usage data.
They monitor API-based signals related to hiring activities, investment in tools (Drupal, Adobe experiences, CMS), and digital transformation signals, and use LinkedIn URLs for direct contact with decision-makers.
The company leverages intent signals, particularly around hiring activities and digital transformation initiatives, to identify organizations with strong buying potential.
They generate curated prospect lists by monitoring signals such as investment in Drupal, .NET/C#, CMS development, microsite creation, and intranet website development. Recruitment activities, especially for developers skilled in these technologies, indicate potential budget allocation and strategic need.
The team also targets newly appointed decision-makers (such as CMOs or Directors of Marketing) in key geographies, engaging them early in their tenure due to higher likelihood of available budget and openness to solutions. Additionally, they actively track alumni customers—those familiar with the product who move into new roles at other organizations—to launch specialized outreach campaigns, maximizing the relevance and timeliness of their messaging.
Drew was trying to identify signals that point to companies ready to upgrade their web infrastructure to a modern, no-code CMS like Webflow. He focused on businesses currently using WordPress or Contentful, as these often signal limitations in flexibility or developer reliance. New marketing leadership was a key trigger, since fresh executives typically reassess digital tools to drive growth. He narrowed his search to mid-sized companies (200–1500 employees) in Minneapolis, St. Paul, or Milwaukee, regions showing digital adoption momentum. Software and Financial Services firms scaling their online presence were prioritized, as they often demand more control, speed, and customization in their web platforms.
Identify high-potential accounts by targeting those with specific needs your product solves. Unlike traditional prospecting methods, focus on accounts actively engaged with relevant signals, such as blockchain investment and industry-specific trends, ensuring meetings with the right people at the right time.
Signal 1: Companies actively investing in CMS platforms (looking for no-code tools)
Signal 2: Companies using WordPress, Contentful
Signal 3: Companies with new marketing leadership (VP of Marketing or Digital)
Signal 4: Companies in Minneapolis, St Paul, or Milwaukee with 200–1500 employees
Signal 5: Software and Financial Services firms scaling digital presence
The platform aggregates data from:
Now, let’s take a look at how the GTM Agent put this into action.
The GTM Agent targeted accounts matching the above signals and turned high-intent leads into warm conversations—without any manual follow-ups from the founder. This gave the team bandwidth to focus on closing, while outbound ran on autopilot.
Challenge: Drew sought to identify companies poised to upgrade their web infrastructure to a modern, no-code CMS like Webflow. This required specifically pinpointing businesses currently using WordPress or Contentful, recognizing new marketing leadership as a key trigger, and adhering to precise firmographic criteria in specific geographic regions and industries.
Solution: An AI-powered workflow was designed to automate the identification, research, and qualification of these specific leads.
Let’s take a look at the flow run by the AI Agent for Webflow.
Webflow AiSDR process and steps:
Input & Initial Data Capture: The process starts with an input, similar to what an SDR does.
Competitor Usage Detection: The AI-based system researches the public web to determine if a company's job description mentions Wordpress or Contentful, as these are competitors Webflow can target. It checks and lists these companies at scale by analyzing job posts. An LLM (such as OpenAI or Gemini) analyzes the results to provide a signal on whether the company is using WordPress or Contentful.
Website Content Research: The system can go to a website, review sites, and job sites to find out information such as whether a company is based in a specific place and its business model.
Industry Identification: The AI can find the company's industry.
Decision Maker Identification and Email Enrichment: The system then finds relevant decision-makers within the company. After that, Contact email addresses are enriched using the gathered information.
CRM Integration: Leads are pushed to the email sequencer, which is integrated with SmartLead to send emails.
Human-in-the-Loop Campaign Management
While GlowRadius GTM Agents are autonomous, every campaign benefits from an expert-led human-in-the-loop (HITL) architecture that ensures precision, adaptability, and reliability—especially in complex SaaS and GTM environments where AI alone may fall short.
The campaign engine is supported by real humans with deep expertise in GTM systems, making the service resilient, customizable, and highly contextual.
What This Means for the Noise Team:
No DIY configurations — Our team handles all technical setup, infrastructure, and sequencing logic.
No risk of failure — If the AI agent cannot process a domain, extract signals, or validate contacts, our human experts step in immediately.
In this sprint we could identify 50+ accounts that are in fits show signal level hot and fits ICP fit
With a 1% conversion rate, and ACV of 25K, this totals to X amount of identified pipeline in one week
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