Ambika RS is a SDR in Deel company.
Ambika is responsible for:
Ambika actively uses tools like Sales Navigator, Lusha, and Outreach to identify ideal customers. She employs techniques such as targeting recent job changes, closed lost opportunities, and finding similar accounts.
Personalized Outreach and Calling: She prioritizes personalized initial emails and extensively uses calling, especially considering India's preference for phone conversations over emails. Ambika strategically calls customers after standard working hours (6 PM to 7 PM), finding higher engagement during these times.
Generating Meetings (Not Direct Sales): Her core responsibility is generating interest and securing meetings for the sales team rather than directly selling the product. She emphasizes identifying customer pain points and connecting them with the appropriate technical experts or sales representatives for further discussions
Deel is revolutionizing global payroll and compliance solutions, supporting over 35,000 companies in expanding their global teams with unmatched speed and compliance. With a valuation of $12 billion and a presence in over 100 countries, Deel’s recent acquisitions, including compensation management startup Assemble, underscore its commitment to enhancing its all-in-one HR platform.
Transforming how companies hire and manage global teams, Deel has established itself as a dominant force in payroll, compliance, and remote work solutions. With a presence in over 100 countries and trusted by more than 35,000 businesses, the platform simplifies global workforce expansion by handling legal, tax, and payroll complexities. Strategic acquisitions, including compensation management startup Assemble, further strengthen its all-in-one HR capabilities, reinforcing its role as a critical enabler for companies navigating the complexities of cross-border employment.
India as a calling market. It’s definitely not an email market. And, uh, even though people read your emails, it’s very rare that people respond to it. So, um, for me, instead of wasting my time on, you know, sending personalized emails, every time sending a follow-up email, every time I make sure only my first email in the sequence is personalized.
Deel runs a tight, tech-driven SDR operation powered by a curated stack of tools designed to optimize every stage of outbound — from prospecting to engagement. Here’s a look under the hood:
Prospecting & Targeting: LinkedIn Sales Navigator is the team’s go-to for finding and filtering ideal customer profiles using advanced search criteria.
Contact Enrichment: Lusha provides verified phone numbers, helping SDRs prioritize high-quality outreach.
Outbound Execution: Outreach.io powers the entire outbound sales workflow, from sequence building to follow-ups.
Cognism is used to double-check and verify email addresses, boosting deliverability and preserving sender reputation.
This blend of premium and tactical free tools allows Deel to run scalable, data-driven campaigns while maintaining accuracy and cost-efficiency — a smart balance of power and practicality.
Deel’s demand generation strategy is built on a well-oiled outbound machine, blending tech, timing, and tailored messaging — all optimized for the nuances of the Indian SMB market. Here’s how it works:
The SDR team zeroes in on India’s small-to-medium businesses (1–200 employees), using LinkedIn Sales Navigator filters like job changes, industry verticals, and buying signals.
A smart play involves revisiting closed-lost opportunities from the past 6–12 months — prospects who may now be ready for a second look at Deel’s services.
Outreach is multi-channel but leans heavily on calls. The first email in a sequence is personalized. Follow-ups are automated to scale efficiently. Calling takes priority over emailing — India is a calling-first market.
Calls are scheduled in the 6–7 PM window, optimized to reach time-strapped SMB founders when they’re more likely to pick up.
SDRs actively monitor posts that hint at HR or compliance pain points — perfect moments to slide in with a relevant message.
Outreach flows are customized for different roles — founders, HR heads, and finance leads all get unique messaging over a 30–45 day nurture period.
The team leverages AI to surface lookalike accounts — using deal history to find the next best-fit prospect.
Most sales teams rely on LinkedIn filters to find prospects, but this approach lacks real buying signals. Instead of guessing, what if you could target accounts that have both a need and budget for your product?
There are four signals that showed the most promise.
The platform aggregates data from:
In this sprint we could identify 50+ accounts that are in fits show signal level hot and fits ICP fit
With a 1% conversion rate, and ACV of 25K, this totals to X amount of identified pipeline in one week
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
Ambika RS is a SDR in Deel company.
Ambika is responsible for:
Ambika actively uses tools like Sales Navigator, Lusha, and Outreach to identify ideal customers. She employs techniques such as targeting recent job changes, closed lost opportunities, and finding similar accounts.
Personalized Outreach and Calling: She prioritizes personalized initial emails and extensively uses calling, especially considering India's preference for phone conversations over emails. Ambika strategically calls customers after standard working hours (6 PM to 7 PM), finding higher engagement during these times.
Generating Meetings (Not Direct Sales): Her core responsibility is generating interest and securing meetings for the sales team rather than directly selling the product. She emphasizes identifying customer pain points and connecting them with the appropriate technical experts or sales representatives for further discussions
Deel is revolutionizing global payroll and compliance solutions, supporting over 35,000 companies in expanding their global teams with unmatched speed and compliance. With a valuation of $12 billion and a presence in over 100 countries, Deel’s recent acquisitions, including compensation management startup Assemble, underscore its commitment to enhancing its all-in-one HR platform.
Transforming how companies hire and manage global teams, Deel has established itself as a dominant force in payroll, compliance, and remote work solutions. With a presence in over 100 countries and trusted by more than 35,000 businesses, the platform simplifies global workforce expansion by handling legal, tax, and payroll complexities. Strategic acquisitions, including compensation management startup Assemble, further strengthen its all-in-one HR capabilities, reinforcing its role as a critical enabler for companies navigating the complexities of cross-border employment.
India as a calling market. It’s definitely not an email market. And, uh, even though people read your emails, it’s very rare that people respond to it. So, um, for me, instead of wasting my time on, you know, sending personalized emails, every time sending a follow-up email, every time I make sure only my first email in the sequence is personalized.
Deel runs a tight, tech-driven SDR operation powered by a curated stack of tools designed to optimize every stage of outbound — from prospecting to engagement. Here’s a look under the hood:
Prospecting & Targeting: LinkedIn Sales Navigator is the team’s go-to for finding and filtering ideal customer profiles using advanced search criteria.
Contact Enrichment: Lusha provides verified phone numbers, helping SDRs prioritize high-quality outreach.
Outbound Execution: Outreach.io powers the entire outbound sales workflow, from sequence building to follow-ups.
Cognism is used to double-check and verify email addresses, boosting deliverability and preserving sender reputation.
This blend of premium and tactical free tools allows Deel to run scalable, data-driven campaigns while maintaining accuracy and cost-efficiency — a smart balance of power and practicality.
Deel’s demand generation strategy is built on a well-oiled outbound machine, blending tech, timing, and tailored messaging — all optimized for the nuances of the Indian SMB market. Here’s how it works:
The SDR team zeroes in on India’s small-to-medium businesses (1–200 employees), using LinkedIn Sales Navigator filters like job changes, industry verticals, and buying signals.
A smart play involves revisiting closed-lost opportunities from the past 6–12 months — prospects who may now be ready for a second look at Deel’s services.
Outreach is multi-channel but leans heavily on calls. The first email in a sequence is personalized. Follow-ups are automated to scale efficiently. Calling takes priority over emailing — India is a calling-first market.
Calls are scheduled in the 6–7 PM window, optimized to reach time-strapped SMB founders when they’re more likely to pick up.
SDRs actively monitor posts that hint at HR or compliance pain points — perfect moments to slide in with a relevant message.
Outreach flows are customized for different roles — founders, HR heads, and finance leads all get unique messaging over a 30–45 day nurture period.
The team leverages AI to surface lookalike accounts — using deal history to find the next best-fit prospect.
Most sales teams rely on LinkedIn filters to find prospects, but this approach lacks real buying signals. Instead of guessing, what if you could target accounts that have both a need and budget for your product?
There are four signals that showed the most promise.
The platform aggregates data from:
In this sprint we could identify 50+ accounts that are in fits show signal level hot and fits ICP fit
With a 1% conversion rate, and ACV of 25K, this totals to X amount of identified pipeline in one week
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!Ambika RS is a SDR in Deel company.
Ambika is responsible for:
Ambika actively uses tools like Sales Navigator, Lusha, and Outreach to identify ideal customers. She employs techniques such as targeting recent job changes, closed lost opportunities, and finding similar accounts.
Personalized Outreach and Calling: She prioritizes personalized initial emails and extensively uses calling, especially considering India's preference for phone conversations over emails. Ambika strategically calls customers after standard working hours (6 PM to 7 PM), finding higher engagement during these times.
Generating Meetings (Not Direct Sales): Her core responsibility is generating interest and securing meetings for the sales team rather than directly selling the product. She emphasizes identifying customer pain points and connecting them with the appropriate technical experts or sales representatives for further discussions
Deel is revolutionizing global payroll and compliance solutions, supporting over 35,000 companies in expanding their global teams with unmatched speed and compliance. With a valuation of $12 billion and a presence in over 100 countries, Deel’s recent acquisitions, including compensation management startup Assemble, underscore its commitment to enhancing its all-in-one HR platform.
Transforming how companies hire and manage global teams, Deel has established itself as a dominant force in payroll, compliance, and remote work solutions. With a presence in over 100 countries and trusted by more than 35,000 businesses, the platform simplifies global workforce expansion by handling legal, tax, and payroll complexities. Strategic acquisitions, including compensation management startup Assemble, further strengthen its all-in-one HR capabilities, reinforcing its role as a critical enabler for companies navigating the complexities of cross-border employment.
India as a calling market. It’s definitely not an email market. And, uh, even though people read your emails, it’s very rare that people respond to it. So, um, for me, instead of wasting my time on, you know, sending personalized emails, every time sending a follow-up email, every time I make sure only my first email in the sequence is personalized.
Deel runs a tight, tech-driven SDR operation powered by a curated stack of tools designed to optimize every stage of outbound — from prospecting to engagement. Here’s a look under the hood:
Prospecting & Targeting: LinkedIn Sales Navigator is the team’s go-to for finding and filtering ideal customer profiles using advanced search criteria.
Contact Enrichment: Lusha provides verified phone numbers, helping SDRs prioritize high-quality outreach.
Outbound Execution: Outreach.io powers the entire outbound sales workflow, from sequence building to follow-ups.
Cognism is used to double-check and verify email addresses, boosting deliverability and preserving sender reputation.
This blend of premium and tactical free tools allows Deel to run scalable, data-driven campaigns while maintaining accuracy and cost-efficiency — a smart balance of power and practicality.
Deel’s demand generation strategy is built on a well-oiled outbound machine, blending tech, timing, and tailored messaging — all optimized for the nuances of the Indian SMB market. Here’s how it works:
The SDR team zeroes in on India’s small-to-medium businesses (1–200 employees), using LinkedIn Sales Navigator filters like job changes, industry verticals, and buying signals.
A smart play involves revisiting closed-lost opportunities from the past 6–12 months — prospects who may now be ready for a second look at Deel’s services.
Outreach is multi-channel but leans heavily on calls. The first email in a sequence is personalized. Follow-ups are automated to scale efficiently. Calling takes priority over emailing — India is a calling-first market.
Calls are scheduled in the 6–7 PM window, optimized to reach time-strapped SMB founders when they’re more likely to pick up.
SDRs actively monitor posts that hint at HR or compliance pain points — perfect moments to slide in with a relevant message.
Outreach flows are customized for different roles — founders, HR heads, and finance leads all get unique messaging over a 30–45 day nurture period.
The team leverages AI to surface lookalike accounts — using deal history to find the next best-fit prospect.
Most sales teams rely on LinkedIn filters to find prospects, but this approach lacks real buying signals. Instead of guessing, what if you could target accounts that have both a need and budget for your product?
There are four signals that showed the most promise.
The platform aggregates data from:
In this sprint we could identify 50+ accounts that are in fits show signal level hot and fits ICP fit
With a 1% conversion rate, and ACV of 25K, this totals to X amount of identified pipeline in one week
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