Discover how Raveesh Motlani and his team at Enterpret achieved an impressive 300% growth in the SaaS sector by innovating their demand generation strategy.
By experimenting with influencer marketing through channels like podcasts and newsletters, they strategically identified and engaged with key influencers, crafted compelling ad messages, and meticulously tracked performance to drive results.
Learn how they navigated influencer pricing, created impactful content, and measured ROI for a successful campaign.
Identify Target Audience:
Determine the audience you want to reach (e.g., product managers).
Evaluate if the influencer has a significant following within this target audience.
Example: Raveesh discusses evaluating whether an influencer has a strong following in the product management community.
Assess Engagement Metrics:
Check engagement metrics relevant to the influencer’s platform (e.g., open rates, click-through rates for newsletters, downloads for podcasts, engagement rate for social media).
Example: If it's a newsletter, ask for open rates and click-through rates; if it's a podcast, inquire about ratings and typical downloads per episode.
Evaluate Follower Distribution and Relevance:
Analyze the follower distribution to ensure it aligns with your target audience.
Example: Review the type of people reacting, following, and commenting on the influencer’s content to verify audience overlap.
Discuss Pricing and Sponsorship Options:
Engage with the influencer to understand their pricing tiers and sponsorship options.
Determine if the pricing aligns with your budget and the audience size.
Example: Raveesh mentions discussing pricing tiers with influencers, noting that $50,000 for a thousand listeners wouldn’t make sense.
Track Performance:
Confirm with the influencer if they can share performance data.
Plan how to track the performance of your campaign (e.g., using a dedicated landing page, coupon codes).
Example: In Lenny’s case, they used a dedicated landing page like "google.com/Lenny" to track traffic and conversions.
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Consider Exclusivity or Special Agreements:
Explore the possibility of exclusivity or any special terms that can be negotiated in the collaboration.
Example: The transcript mentions considering exclusivity or special benefits as part of the engagement.
Evaluate Influencer Pricing:
Understand the cost of working with different influencers, which can vary based on their reach and platform.
Example: Lenny’s podcast ad pricing ranges from $10,000 to $20,000 depending on the ad placement.
Compare Influencer Pricing with Audience Size:
Assess if the cost of the influencer aligns with the size of their audience.
Example: Smaller influencers with an audience size of 10,000 to 20,000 might charge around $500 per ad, which contrasts with higher rates of larger influencers like Lenny.
Assess Cost-Effectiveness:
Ensure that the pricing makes sense relative to the expected audience reach and engagement.
Example: It is mentioned that paying $50,000 for a thousand listeners would not be cost-effective, even if the audience consists of decision-makers.
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Create the Ad Script:
Provide a clear and concise script for the influencer to use in their ad.
Example: A 45 to 60-second script was given to influencers like Lenny, outlining the product and its benefits.
Include Graphics and Visuals:
Supply any necessary graphics or visual elements for the ad.
Example: For smaller influencers, the company provided graphics to be used directly in newsletters.
Determine the Ad Placement and Format:
Decide where the ad will appear (e.g., mid-roll, front, or back of a podcast episode).
Example: The ad placements varied, with some being at the beginning, middle, or end of the podcast.
Craft a Balanced Message:
Ensure the ad message addresses both the problem and the solution.
Example: The messaging was designed to first highlight the problem and then explain how the product offers a solution, catering to both problem-aware and solution-aware audiences.
Specify the Call to Action:
Define the call to action clearly, whether it's a direct action (e.g., book a demo) or a softer approach (e.g., explore the product).
Example: The call to action in the ads was to book a demo or get in touch, depending on the context.
Raveesh and his team achieved 300% growth by leveraging niche podcasts for influencer marketing. Their approach—focused on selecting the right influencers, assessing engagement metrics, and negotiating effective pricing—proves that targeted strategies can significantly boost B2B sales pipelines. These insights offer a practical framework for businesses aiming to enhance their influencer marketing efforts.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
Discover how Raveesh Motlani and his team at Enterpret achieved an impressive 300% growth in the SaaS sector by innovating their demand generation strategy.
By experimenting with influencer marketing through channels like podcasts and newsletters, they strategically identified and engaged with key influencers, crafted compelling ad messages, and meticulously tracked performance to drive results.
Learn how they navigated influencer pricing, created impactful content, and measured ROI for a successful campaign.
Identify Target Audience:
Determine the audience you want to reach (e.g., product managers).
Evaluate if the influencer has a significant following within this target audience.
Example: Raveesh discusses evaluating whether an influencer has a strong following in the product management community.
Assess Engagement Metrics:
Check engagement metrics relevant to the influencer’s platform (e.g., open rates, click-through rates for newsletters, downloads for podcasts, engagement rate for social media).
Example: If it's a newsletter, ask for open rates and click-through rates; if it's a podcast, inquire about ratings and typical downloads per episode.
Evaluate Follower Distribution and Relevance:
Analyze the follower distribution to ensure it aligns with your target audience.
Example: Review the type of people reacting, following, and commenting on the influencer’s content to verify audience overlap.
Discuss Pricing and Sponsorship Options:
Engage with the influencer to understand their pricing tiers and sponsorship options.
Determine if the pricing aligns with your budget and the audience size.
Example: Raveesh mentions discussing pricing tiers with influencers, noting that $50,000 for a thousand listeners wouldn’t make sense.
Track Performance:
Confirm with the influencer if they can share performance data.
Plan how to track the performance of your campaign (e.g., using a dedicated landing page, coupon codes).
Example: In Lenny’s case, they used a dedicated landing page like "google.com/Lenny" to track traffic and conversions.
Consider Exclusivity or Special Agreements:
Explore the possibility of exclusivity or any special terms that can be negotiated in the collaboration.
Example: The transcript mentions considering exclusivity or special benefits as part of the engagement.
Evaluate Influencer Pricing:
Understand the cost of working with different influencers, which can vary based on their reach and platform.
Example: Lenny’s podcast ad pricing ranges from $10,000 to $20,000 depending on the ad placement.
Compare Influencer Pricing with Audience Size:
Assess if the cost of the influencer aligns with the size of their audience.
Example: Smaller influencers with an audience size of 10,000 to 20,000 might charge around $500 per ad, which contrasts with higher rates of larger influencers like Lenny.
Assess Cost-Effectiveness:
Ensure that the pricing makes sense relative to the expected audience reach and engagement.
Example: It is mentioned that paying $50,000 for a thousand listeners would not be cost-effective, even if the audience consists of decision-makers.
Create the Ad Script:
Provide a clear and concise script for the influencer to use in their ad.
Example: A 45 to 60-second script was given to influencers like Lenny, outlining the product and its benefits.
Include Graphics and Visuals:
Supply any necessary graphics or visual elements for the ad.
Example: For smaller influencers, the company provided graphics to be used directly in newsletters.
Determine the Ad Placement and Format:
Decide where the ad will appear (e.g., mid-roll, front, or back of a podcast episode).
Example: The ad placements varied, with some being at the beginning, middle, or end of the podcast.
Craft a Balanced Message:
Ensure the ad message addresses both the problem and the solution.
Example: The messaging was designed to first highlight the problem and then explain how the product offers a solution, catering to both problem-aware and solution-aware audiences.
Specify the Call to Action:
Define the call to action clearly, whether it's a direct action (e.g., book a demo) or a softer approach (e.g., explore the product).
Example: The call to action in the ads was to book a demo or get in touch, depending on the context.
Raveesh and his team achieved 300% growth by leveraging niche podcasts for influencer marketing. Their approach—focused on selecting the right influencers, assessing engagement metrics, and negotiating effective pricing—proves that targeted strategies can significantly boost B2B sales pipelines. These insights offer a practical framework for businesses aiming to enhance their influencer marketing efforts.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!Discover how Raveesh Motlani and his team at Enterpret achieved an impressive 300% growth in the SaaS sector by innovating their demand generation strategy.
By experimenting with influencer marketing through channels like podcasts and newsletters, they strategically identified and engaged with key influencers, crafted compelling ad messages, and meticulously tracked performance to drive results.
Learn how they navigated influencer pricing, created impactful content, and measured ROI for a successful campaign.
Identify Target Audience:
Determine the audience you want to reach (e.g., product managers).
Evaluate if the influencer has a significant following within this target audience.
Example: Raveesh discusses evaluating whether an influencer has a strong following in the product management community.
Assess Engagement Metrics:
Check engagement metrics relevant to the influencer’s platform (e.g., open rates, click-through rates for newsletters, downloads for podcasts, engagement rate for social media).
Example: If it's a newsletter, ask for open rates and click-through rates; if it's a podcast, inquire about ratings and typical downloads per episode.
Evaluate Follower Distribution and Relevance:
Analyze the follower distribution to ensure it aligns with your target audience.
Example: Review the type of people reacting, following, and commenting on the influencer’s content to verify audience overlap.
Discuss Pricing and Sponsorship Options:
Engage with the influencer to understand their pricing tiers and sponsorship options.
Determine if the pricing aligns with your budget and the audience size.
Example: Raveesh mentions discussing pricing tiers with influencers, noting that $50,000 for a thousand listeners wouldn’t make sense.
Track Performance:
Confirm with the influencer if they can share performance data.
Plan how to track the performance of your campaign (e.g., using a dedicated landing page, coupon codes).
Example: In Lenny’s case, they used a dedicated landing page like "google.com/Lenny" to track traffic and conversions.
Consider Exclusivity or Special Agreements:
Explore the possibility of exclusivity or any special terms that can be negotiated in the collaboration.
Example: The transcript mentions considering exclusivity or special benefits as part of the engagement.
Evaluate Influencer Pricing:
Understand the cost of working with different influencers, which can vary based on their reach and platform.
Example: Lenny’s podcast ad pricing ranges from $10,000 to $20,000 depending on the ad placement.
Compare Influencer Pricing with Audience Size:
Assess if the cost of the influencer aligns with the size of their audience.
Example: Smaller influencers with an audience size of 10,000 to 20,000 might charge around $500 per ad, which contrasts with higher rates of larger influencers like Lenny.
Assess Cost-Effectiveness:
Ensure that the pricing makes sense relative to the expected audience reach and engagement.
Example: It is mentioned that paying $50,000 for a thousand listeners would not be cost-effective, even if the audience consists of decision-makers.
Create the Ad Script:
Provide a clear and concise script for the influencer to use in their ad.
Example: A 45 to 60-second script was given to influencers like Lenny, outlining the product and its benefits.
Include Graphics and Visuals:
Supply any necessary graphics or visual elements for the ad.
Example: For smaller influencers, the company provided graphics to be used directly in newsletters.
Determine the Ad Placement and Format:
Decide where the ad will appear (e.g., mid-roll, front, or back of a podcast episode).
Example: The ad placements varied, with some being at the beginning, middle, or end of the podcast.
Craft a Balanced Message:
Ensure the ad message addresses both the problem and the solution.
Example: The messaging was designed to first highlight the problem and then explain how the product offers a solution, catering to both problem-aware and solution-aware audiences.
Specify the Call to Action:
Define the call to action clearly, whether it's a direct action (e.g., book a demo) or a softer approach (e.g., explore the product).
Example: The call to action in the ads was to book a demo or get in touch, depending on the context.
Raveesh and his team achieved 300% growth by leveraging niche podcasts for influencer marketing. Their approach—focused on selecting the right influencers, assessing engagement metrics, and negotiating effective pricing—proves that targeted strategies can significantly boost B2B sales pipelines. These insights offer a practical framework for businesses aiming to enhance their influencer marketing efforts.
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