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Discover how top revenue teams achieve staggering 200% annual growth using a strategic, signal-based prospecting approach—while many struggle with outdated outbound methods.
In this playbook, we will Uncover the critical signals driving their success and avoid costly pitfalls in your go-to-market strategy.
Identify High Usage in Key Features:
Monitor for high usage in specific key features of your product that indicate deeper engagement.
Example: Look for users who frequently log in or consistently use key features.
Track Login Activity:
Observe users' login activity to identify power users or those showing increased reliance on your product.
Example: A surge in login activity indicates that users are engaging more with your product.
Differentiate Between Types of Users:
Identify users who log in only once or sporadically versus those who log in regularly and try to get more credits.
Example: Users who only use free credits once and do not return are less valuable than those who keep coming back.
Leverage Activity Surges:
Use surges in specific activities, like login page visits, to identify users who find value in your product.
Example: Increased activity on the login page can signal a good opportunity for engagement or upselling.
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Monitor LinkedIn for New Hires:
Check LinkedIn regularly to see if new executives or decision makers have joined target accounts.
Example: Look at the company page on LinkedIn to identify changes in key positions.
Use Tools to Track Changes:
Utilize tools that help track changes in key positions within your target companies.
Example: There are tools available that can alert you when new decision makers are hired.
Re-engage with Accounts:
When you identify a new decision maker or influencer in a target account, use it as a signal to re-engage with that account.
Example: Send a new sales approach or outreach message tailored to the new decision maker.
Login Activity:
Monitor surges in login activity as a signal of user engagement.
Example: Frequent logins and attempts to obtain more credits indicate strong engagement.
Multiple Signups:
Track multiple signups from the same company to identify potential interest.
Example: If several users from the same company sign up, including their bosses, this aggregated data can be a strong signal of interest.
Pricing Page Visits:
Observe visits to the pricing page on your marketing website as a signal of purchase intent.
Example: Users accessing the pricing page may be comparing costs and are likely near a purchase decision.
Case Study Page Visits:
Track activity on the case study page as a signal of deeper interest.
Example: Users visiting the case study page are looking for ROI and peer validation, indicating they are further down the sales funnel.
G2 Reviews and Comparisons:
Use reviews and product comparisons on G2 as signals of interest.
Example: Users reviewing your product on G2 or comparing it with others are likely close to making a purchase decision. Note: Access to detailed signals may require purchasing a G2 plan.
Webinar Engagement:
Monitor engagement levels during webinars as a signal of interest.
Example: Participants asking many questions or showing interest in features can be followed up with targeted outreach. Tools like Gold Cast provide analytics on webinar engagement.
Major Events in Target Accounts:
Keep track of significant events in target accounts as signals for relevant outreach.
Example: New product launches, mergers and acquisitions, and market expansions can indicate needs for marketing support, operational help, or sales capabilities.
Digital Sales Room Interactions:
Use digital sales rooms to track interactions with sales materials.
Example: If a shared proposal is accessed by multiple people within a company, it signals a high level of interest. Tools can help monitor these interactions.
Incorporating signal-based sales approaches can revolutionize outbound efforts, making them more targeted and effective. By tracking key indicators like login activity, multiple signups, and engagement with specific content, sales teams can better identify and capitalize on genuine interest, leading to higher conversion rates and improved sales performance.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
Discover how top revenue teams achieve staggering 200% annual growth using a strategic, signal-based prospecting approach—while many struggle with outdated outbound methods.
In this playbook, we will Uncover the critical signals driving their success and avoid costly pitfalls in your go-to-market strategy.
Identify High Usage in Key Features:
Monitor for high usage in specific key features of your product that indicate deeper engagement.
Example: Look for users who frequently log in or consistently use key features.
Track Login Activity:
Observe users' login activity to identify power users or those showing increased reliance on your product.
Example: A surge in login activity indicates that users are engaging more with your product.
Differentiate Between Types of Users:
Identify users who log in only once or sporadically versus those who log in regularly and try to get more credits.
Example: Users who only use free credits once and do not return are less valuable than those who keep coming back.
Leverage Activity Surges:
Use surges in specific activities, like login page visits, to identify users who find value in your product.
Example: Increased activity on the login page can signal a good opportunity for engagement or upselling.
Monitor LinkedIn for New Hires:
Check LinkedIn regularly to see if new executives or decision makers have joined target accounts.
Example: Look at the company page on LinkedIn to identify changes in key positions.
Use Tools to Track Changes:
Utilize tools that help track changes in key positions within your target companies.
Example: There are tools available that can alert you when new decision makers are hired.
Re-engage with Accounts:
When you identify a new decision maker or influencer in a target account, use it as a signal to re-engage with that account.
Example: Send a new sales approach or outreach message tailored to the new decision maker.
Login Activity:
Monitor surges in login activity as a signal of user engagement.
Example: Frequent logins and attempts to obtain more credits indicate strong engagement.
Multiple Signups:
Track multiple signups from the same company to identify potential interest.
Example: If several users from the same company sign up, including their bosses, this aggregated data can be a strong signal of interest.
Pricing Page Visits:
Observe visits to the pricing page on your marketing website as a signal of purchase intent.
Example: Users accessing the pricing page may be comparing costs and are likely near a purchase decision.
Case Study Page Visits:
Track activity on the case study page as a signal of deeper interest.
Example: Users visiting the case study page are looking for ROI and peer validation, indicating they are further down the sales funnel.
G2 Reviews and Comparisons:
Use reviews and product comparisons on G2 as signals of interest.
Example: Users reviewing your product on G2 or comparing it with others are likely close to making a purchase decision. Note: Access to detailed signals may require purchasing a G2 plan.
Webinar Engagement:
Monitor engagement levels during webinars as a signal of interest.
Example: Participants asking many questions or showing interest in features can be followed up with targeted outreach. Tools like Gold Cast provide analytics on webinar engagement.
Major Events in Target Accounts:
Keep track of significant events in target accounts as signals for relevant outreach.
Example: New product launches, mergers and acquisitions, and market expansions can indicate needs for marketing support, operational help, or sales capabilities.
Digital Sales Room Interactions:
Use digital sales rooms to track interactions with sales materials.
Example: If a shared proposal is accessed by multiple people within a company, it signals a high level of interest. Tools can help monitor these interactions.
Incorporating signal-based sales approaches can revolutionize outbound efforts, making them more targeted and effective. By tracking key indicators like login activity, multiple signups, and engagement with specific content, sales teams can better identify and capitalize on genuine interest, leading to higher conversion rates and improved sales performance.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!Discover how top revenue teams achieve staggering 200% annual growth using a strategic, signal-based prospecting approach—while many struggle with outdated outbound methods.
In this playbook, we will Uncover the critical signals driving their success and avoid costly pitfalls in your go-to-market strategy.
Identify High Usage in Key Features:
Monitor for high usage in specific key features of your product that indicate deeper engagement.
Example: Look for users who frequently log in or consistently use key features.
Track Login Activity:
Observe users' login activity to identify power users or those showing increased reliance on your product.
Example: A surge in login activity indicates that users are engaging more with your product.
Differentiate Between Types of Users:
Identify users who log in only once or sporadically versus those who log in regularly and try to get more credits.
Example: Users who only use free credits once and do not return are less valuable than those who keep coming back.
Leverage Activity Surges:
Use surges in specific activities, like login page visits, to identify users who find value in your product.
Example: Increased activity on the login page can signal a good opportunity for engagement or upselling.
Monitor LinkedIn for New Hires:
Check LinkedIn regularly to see if new executives or decision makers have joined target accounts.
Example: Look at the company page on LinkedIn to identify changes in key positions.
Use Tools to Track Changes:
Utilize tools that help track changes in key positions within your target companies.
Example: There are tools available that can alert you when new decision makers are hired.
Re-engage with Accounts:
When you identify a new decision maker or influencer in a target account, use it as a signal to re-engage with that account.
Example: Send a new sales approach or outreach message tailored to the new decision maker.
Login Activity:
Monitor surges in login activity as a signal of user engagement.
Example: Frequent logins and attempts to obtain more credits indicate strong engagement.
Multiple Signups:
Track multiple signups from the same company to identify potential interest.
Example: If several users from the same company sign up, including their bosses, this aggregated data can be a strong signal of interest.
Pricing Page Visits:
Observe visits to the pricing page on your marketing website as a signal of purchase intent.
Example: Users accessing the pricing page may be comparing costs and are likely near a purchase decision.
Case Study Page Visits:
Track activity on the case study page as a signal of deeper interest.
Example: Users visiting the case study page are looking for ROI and peer validation, indicating they are further down the sales funnel.
G2 Reviews and Comparisons:
Use reviews and product comparisons on G2 as signals of interest.
Example: Users reviewing your product on G2 or comparing it with others are likely close to making a purchase decision. Note: Access to detailed signals may require purchasing a G2 plan.
Webinar Engagement:
Monitor engagement levels during webinars as a signal of interest.
Example: Participants asking many questions or showing interest in features can be followed up with targeted outreach. Tools like Gold Cast provide analytics on webinar engagement.
Major Events in Target Accounts:
Keep track of significant events in target accounts as signals for relevant outreach.
Example: New product launches, mergers and acquisitions, and market expansions can indicate needs for marketing support, operational help, or sales capabilities.
Digital Sales Room Interactions:
Use digital sales rooms to track interactions with sales materials.
Example: If a shared proposal is accessed by multiple people within a company, it signals a high level of interest. Tools can help monitor these interactions.
Incorporating signal-based sales approaches can revolutionize outbound efforts, making them more targeted and effective. By tracking key indicators like login activity, multiple signups, and engagement with specific content, sales teams can better identify and capitalize on genuine interest, leading to higher conversion rates and improved sales performance.
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