Some teams find social selling to be daunting, but its potential to revolutionize sales is undeniable.
In this article, Julia Carter, Account Executive at Marpipe shares effective and lesser understood social selling insights.
(**Bonus insights at the end!)
Let's understand what business KPI gets impacted by social selling strategies
KPI #1 → Decreased Lead Generation
Without maximizing an online presence and utilizing platforms like LinkedIn effectively, the ability to generate new leads could suffer dramatically. This would be reflected in lower numbers of new contacts or leads added to the sales funnel, directly impacting the volume of opportunities for sales.
KPI #2 → Lower Conversion Rates
Failing to prioritize authenticity and adapt communication strategies according to the target audience's preferences could lead to lower conversion rates. Prospects are more likely to engage with and purchase from sales representatives who understand their needs and can communicate value in a way that resonates with them.
KPI #3 → Increased Sales Cycle Length
Not embracing alternative methods of interaction and relying solely on traditional communication methods could result in longer sales cycles. Modern buyers often seek quick, efficient, and personalized buying experiences; lacking in these areas can slow down the sales process significantly.
KPI #4 →Reduced Customer Engagement and Satisfaction
The failure to engage customers authentically and provide content that resonates with their daily experiences could lead to reduced engagement on social media platforms. This lack of engagement can extend to customer satisfaction, as prospects and customers may feel disconnected from the brand, impacting loyalty and repeat business.
KPI #5 →Diminished Brand Reputation
Excessive promotion and a focus on company achievements over customer value can lead to a negative perception of the brand. This might not only affect immediate sales opportunities but could also have long-term repercussions on the brand's reputation and its ability to attract future business.
Lack of Tangible Results: Spending considerable time and energy on networking without seeing substantial growth in the network, meaningful connections, or business opportunities.
Ineffective Outreach: Engaging in outreach efforts without being authentic or focusing on quality interactions may result in poor response rates or a lack of positive outcomes.
Diminished Credibility: Posting content lacking depth or praising topics the individual isn't genuinely knowledgeable about can erode credibility within their network.
Missed Opportunities: Failing to prioritize quality interactions and not honing in on individuals who resonate with the message may lead to missed business opportunities.
Reduced Visibility: A decline in the quantity and quality of connections, coupled with ineffective outreach and content, can lead to reduced visibility within the professional network.
#Part 1 → How do you approach social selling? (commonly misunderstood)
#Part 2 → Could you share a social selling challenge and describe how you overcame it? (commonly misunderstood)
#Part 3 → What tools to use for social selling? (Lessons from boiler room)
#Part 4 → What Julia does when a prospect engages a lot with her outreach? (What separates the top from the average)
#Part 5 → How to add value to your prospects? (without putting in herculean effort)
Personalized Visual Content: Emphasizing the use of personalized visuals in outreach to make connections more memorable and engaging.
Quality over Quantity in Prospecting: Julia advocates for a quality-centric approach in prospecting, emphasizing that every prospect in the cadence should be a perfect fit to avoid booking ineffective meetings.
Emotional Intelligence Online: The importance of showcasing emotional intelligence through social platforms to build deeper connections.
Value-Driven Networking: Focusing on providing value in every interaction rather than just pitching sales, to foster genuine relationships.
No Cold Calls: Julia successfully exceeds sales quotas without relying on cold calls, a significant deviation from traditional sales methods.
Consistency and Follow-up: Unusual persistence, where the focus is on consistent follow-up and engagement to convert prospects into leads rather than aggressive selling.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!If you're targeting customer service managers, than you'll need a pitch that completely resonates with them.
But how do you write emails that strike are a perfect balance between promoting your business but not being too self-centered?
In this article, Sacha, CEO of Growth Room, shows how social proof helps you transform a cold email into a powerful tool that books meetings!
Here's an example of a cold email that targets customer service (CS) managers in e-commerce to sell an AI-powered CS platform 👇
Here are Sacha’s insights on what needs to be improved to get more replies:
Mistake #1 → Too promotional subject line
Avoid using popular marketing and sales keywords such as “boost”, “customer service”, and “AI” which won’t make your cold email stand out in prospects’ inboxes.
Mistake #2 → Self-centered intro line
The intro line should catch prospects’ attention by talking about them and what you can do for them. Talking about yourself won’t bring them value and interest them in reading the rest of your email.
Mistake #3 → Not-visible CTA
Because your prospects usually scan emails before reading them, adding a space line before the ending line will make their next step more clear.
Mistake #4 → Spam words
If you want to ensure your messaging gets through, avoid using spam words like “free”. Those words trigger the spam filters and land your emails in the spam folder where your target audience can’t read them.
Here is how Sacha would rewrite the previous cold email and his tips for booking more meetings!
Tip #1 → Focus on your prospect
If you want to get replies to your cold emails - talk about their company, compliment them, and ensure the majority of your email is focused on them and how to achieve their goals.
Tip #2 → Give a glimpse of the value you bring
By leveraging social proof, you can showcase prospects’ desired outcomes and tease them into replying. Mention clients and their results from relevant industries to build trust and credibility.
Tip #3 → Position yourself as an expert
Position yourself as a problem solver. Once you show your leads that you understand their pain point and know how to solve it, it will make your product/service more relevant.
Tip #4 → Non-intrusive CTA
Instead of talking about demos, ask for less effort and talk about catching up over a call/meeting. It will sound less salesy and push your prospects to reply.
Here are Sacha’s tips for effective cold emailing to sell AI-powered platforms to e-commerce CS managers:
-> Focus on the recipient, highlighting their company and goals
-> Utilize social proof relevant to their industry to establish trust
-> Position yourself as a solution to their specific challenges
-> Use a non-intrusive call-to-action, like suggesting a casual call or meeting instead of demo
Cold emails work effectively when they are targeted, personalized, clear, and part of a well-thought sales strategy.
Here are 5 best practices that will make your cold outreach effective and help you get results:
Cold emails can be effective when they are highly targeted. This means understanding the recipient's industry, role, and potential needs, and then crafting an email that speaks directly to those factors.
A key element of successful cold emails is personalization. This goes beyond just using the recipient's name; it involves tailoring the message to address their specific challenges or interests.
The effectiveness of a cold email is often tied to its clarity. As the majority of recipients first scan cold emails, they are more likely to engage with the ones that get to the point quickly and offer a clear value proposition.
Persistence in cold outreach pays off! Follow-up emails, when done respectfully and increasing the value, can boost the chances of getting a reply.
The success of cold emails should be measured not just by open or response rates, but also by the quality of the interactions they initiate (e.g., established connections, closed deals)
Salesloft can be used in Large Enterprises, Mid Size Business, Non Profit, Public Administrations, and Small Businesses.
It was built for the entire revenue teams to optimize customer journey:
Some teams find social selling to be daunting, but its potential to revolutionize sales is undeniable.
In this article, Julia Carter, Account Executive at Marpipe shares effective and lesser understood social selling insights.
(**Bonus insights at the end!)
Let's understand what business KPI gets impacted by social selling strategies
KPI #1 → Decreased Lead Generation
Without maximizing an online presence and utilizing platforms like LinkedIn effectively, the ability to generate new leads could suffer dramatically. This would be reflected in lower numbers of new contacts or leads added to the sales funnel, directly impacting the volume of opportunities for sales.
KPI #2 → Lower Conversion Rates
Failing to prioritize authenticity and adapt communication strategies according to the target audience's preferences could lead to lower conversion rates. Prospects are more likely to engage with and purchase from sales representatives who understand their needs and can communicate value in a way that resonates with them.
KPI #3 → Increased Sales Cycle Length
Not embracing alternative methods of interaction and relying solely on traditional communication methods could result in longer sales cycles. Modern buyers often seek quick, efficient, and personalized buying experiences; lacking in these areas can slow down the sales process significantly.
KPI #4 →Reduced Customer Engagement and Satisfaction
The failure to engage customers authentically and provide content that resonates with their daily experiences could lead to reduced engagement on social media platforms. This lack of engagement can extend to customer satisfaction, as prospects and customers may feel disconnected from the brand, impacting loyalty and repeat business.
KPI #5 →Diminished Brand Reputation
Excessive promotion and a focus on company achievements over customer value can lead to a negative perception of the brand. This might not only affect immediate sales opportunities but could also have long-term repercussions on the brand's reputation and its ability to attract future business.
Lack of Tangible Results: Spending considerable time and energy on networking without seeing substantial growth in the network, meaningful connections, or business opportunities.
Ineffective Outreach: Engaging in outreach efforts without being authentic or focusing on quality interactions may result in poor response rates or a lack of positive outcomes.
Diminished Credibility: Posting content lacking depth or praising topics the individual isn't genuinely knowledgeable about can erode credibility within their network.
Missed Opportunities: Failing to prioritize quality interactions and not honing in on individuals who resonate with the message may lead to missed business opportunities.
Reduced Visibility: A decline in the quantity and quality of connections, coupled with ineffective outreach and content, can lead to reduced visibility within the professional network.
#Part 1 → How do you approach social selling? (commonly misunderstood)
#Part 2 → Could you share a social selling challenge and describe how you overcame it? (commonly misunderstood)
#Part 3 → What tools to use for social selling? (Lessons from boiler room)
#Part 4 → What Julia does when a prospect engages a lot with her outreach? (What separates the top from the average)
#Part 5 → How to add value to your prospects? (without putting in herculean effort)
Personalized Visual Content: Emphasizing the use of personalized visuals in outreach to make connections more memorable and engaging.
Quality over Quantity in Prospecting: Julia advocates for a quality-centric approach in prospecting, emphasizing that every prospect in the cadence should be a perfect fit to avoid booking ineffective meetings.
Emotional Intelligence Online: The importance of showcasing emotional intelligence through social platforms to build deeper connections.
Value-Driven Networking: Focusing on providing value in every interaction rather than just pitching sales, to foster genuine relationships.
No Cold Calls: Julia successfully exceeds sales quotas without relying on cold calls, a significant deviation from traditional sales methods.
Consistency and Follow-up: Unusual persistence, where the focus is on consistent follow-up and engagement to convert prospects into leads rather than aggressive selling.
This section uses a container element to ensure the content looks right on every device. It’s centered with the class “Centered Container.”
Convert!Some teams find social selling to be daunting, but its potential to revolutionize sales is undeniable.
In this article, Julia Carter, Account Executive at Marpipe shares effective and lesser understood social selling insights.
(**Bonus insights at the end!)
Let's understand what business KPI gets impacted by social selling strategies
KPI #1 → Decreased Lead Generation
Without maximizing an online presence and utilizing platforms like LinkedIn effectively, the ability to generate new leads could suffer dramatically. This would be reflected in lower numbers of new contacts or leads added to the sales funnel, directly impacting the volume of opportunities for sales.
KPI #2 → Lower Conversion Rates
Failing to prioritize authenticity and adapt communication strategies according to the target audience's preferences could lead to lower conversion rates. Prospects are more likely to engage with and purchase from sales representatives who understand their needs and can communicate value in a way that resonates with them.
KPI #3 → Increased Sales Cycle Length
Not embracing alternative methods of interaction and relying solely on traditional communication methods could result in longer sales cycles. Modern buyers often seek quick, efficient, and personalized buying experiences; lacking in these areas can slow down the sales process significantly.
KPI #4 →Reduced Customer Engagement and Satisfaction
The failure to engage customers authentically and provide content that resonates with their daily experiences could lead to reduced engagement on social media platforms. This lack of engagement can extend to customer satisfaction, as prospects and customers may feel disconnected from the brand, impacting loyalty and repeat business.
KPI #5 →Diminished Brand Reputation
Excessive promotion and a focus on company achievements over customer value can lead to a negative perception of the brand. This might not only affect immediate sales opportunities but could also have long-term repercussions on the brand's reputation and its ability to attract future business.
Lack of Tangible Results: Spending considerable time and energy on networking without seeing substantial growth in the network, meaningful connections, or business opportunities.
Ineffective Outreach: Engaging in outreach efforts without being authentic or focusing on quality interactions may result in poor response rates or a lack of positive outcomes.
Diminished Credibility: Posting content lacking depth or praising topics the individual isn't genuinely knowledgeable about can erode credibility within their network.
Missed Opportunities: Failing to prioritize quality interactions and not honing in on individuals who resonate with the message may lead to missed business opportunities.
Reduced Visibility: A decline in the quantity and quality of connections, coupled with ineffective outreach and content, can lead to reduced visibility within the professional network.
#Part 1 → How do you approach social selling? (commonly misunderstood)
#Part 2 → Could you share a social selling challenge and describe how you overcame it? (commonly misunderstood)
#Part 3 → What tools to use for social selling? (Lessons from boiler room)
#Part 4 → What Julia does when a prospect engages a lot with her outreach? (What separates the top from the average)
#Part 5 → How to add value to your prospects? (without putting in herculean effort)
Personalized Visual Content: Emphasizing the use of personalized visuals in outreach to make connections more memorable and engaging.
Quality over Quantity in Prospecting: Julia advocates for a quality-centric approach in prospecting, emphasizing that every prospect in the cadence should be a perfect fit to avoid booking ineffective meetings.
Emotional Intelligence Online: The importance of showcasing emotional intelligence through social platforms to build deeper connections.
Value-Driven Networking: Focusing on providing value in every interaction rather than just pitching sales, to foster genuine relationships.
No Cold Calls: Julia successfully exceeds sales quotas without relying on cold calls, a significant deviation from traditional sales methods.
Consistency and Follow-up: Unusual persistence, where the focus is on consistent follow-up and engagement to convert prospects into leads rather than aggressive selling.
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